Roos Soetekouw is a textile designer based in Amsterdam, The Netherlands. Roos studied textile design at the Amsterdam Fashion Institute. After graduation she was one of the designers selected to design rooms for Hotel The Exchange, which is part of Lloyd Hotels. The rooms in this hotel are not decorated, but dressed, like models.
Roos’s work is characterized by an outspoken, visual story and careful detailing. Her works are produced in high-quality, durable materials. The designs reflect her curiosity about life and her ability to look at it from a unique perspective. Thanks to her fashion background, she has developed a talent for selecting bold colour combinations and combining different materials to create luxurious fabrics. The fabrics are developed and produced at the TextileLab in Tilburg. There is a growing demand for her dreamy but bold style and feeling for tactile combinations.
In 2014 Elle Decorations and Lidewij Edelkoort named her as one to watch!
The future of textile
These days textile has a lack of interest since we mainly focus on quick and fashionable designs. Roos Soetekouw specialized herself in the textile itself as a basis for different designs. By testing and research Soetekouw examines the nature of textile and vibers. She plays with organic materials as cotton, bamboo and wool as also with synthetic materials as polyester. What is the effect when you mix these and how does it influence the environment? Organic materials are not per se better for the environment. Finding solutions and the best possible combinations is a challenge Soetekouw dares to take.
Roos Soetekouw: “These days textile is seen as very obvious. Something you just need to be able to produce your design. Production processes need to be as cheap as possible causing all negative consequences for production and environment. For me it is the other way around: I start with the basis which are all vessels and dreads that make textile what it actually is”.
Technique and crafts
Soetekouw mixes different crafts with modern techniques in which the nature of textile is preserved. Her designs want to explain textile and the beauty of this product. By drawing, painting, computer editing and combining different materials by hand, Soetekouw creates her designs.
Soetekouw: “A successful textile design is easy to translate into different products, no matter if this is fashion or interior design. My dream is to show the power and beauty of textile. Explain textile and produce it responsible for man and environment. Outstanding products will follow this”.